OUR IDENTITY
Behind
the brand
Purva Couture is born of a fiercely ethnic spirit and a unique sensibility. Launched in 2013 by designer Purva Patel. This label fuses contemporary silhouettes with Indian influences. The lines are elegant, clean and accentuates femininity.
Purva honed her skills in fashion at the National Institute of Fashion Technology, India’s premier fashion institute. Driven by a passion for ethnic exuberence on the fashion freeway, Purva has been showcasing her collection for quite few stores. Yes, after a whirlwind romance with lush fabrics cut & embroideries, for different organisation for almost 25 years. Purva sticks to clean & simple lines & presents a collection that strives on Exclusivity, her clothes have a global appeal yet remains passionately Indian.
Simply, Crafting Desires!
